【News】JAMP Unveils New Brand Statement “Your Success. Our Platform.” as It Expands Support for Asset Managers Entering and Growing in Japan

Coinciding with its transition to JAMP Corporation, JAMP reaffirms its commitment to serving as a platform for financial institutions and global asset managers seeking to build, launch, and grow asset management businesses in Japan

TOKYO, May 29, 2026 - JAMP Corporation (Japanese legal name: 日本資産運用基盤株式会社; headquarters: Chiyoda-ku, Tokyo; President & CEO: Keiichi Ohara; hereinafter “JAMP”) today introduced its official brand statement, “Your Success. Our Platform.” The statement expresses a simple idea at the heart of JAMP’s business: the company exists not merely to support financial institutions, but to serve as the platform on which their success is built.

JAMP provides platform solutions that help financial institutions and global asset managers establish, operate, and scale asset management businesses in Japan, including Japan-domiciled investment trusts, ETFs, and PEITs.

Together with the JAMP brand name, the statement will serve as a guiding message for the company’s communications going forward.

BRAND STATEMENT

Background

JAMP was founded on the conviction that Japan’s asset management business needs a new standard. Under this mission, JAMP supports financial institutions, global asset managers, securities firms, trust banks, banks, regional financial institutions, IFAs, and other financial business operators as a platform solutions provider, helping them build, launch, optimize, and grow asset management businesses in Japan.

As financial institutions and asset managers face increasingly complex challenges in building, operating, and scaling asset management services in Japan, JAMP provides platform services that allow them to move forward with confidence. Specifically, these include GBASs (Goal-Based Approach Asset Management Business Support Service), JAMP’s business support service for goal-based asset management, and white-label services built on ManCo-style fund management functions for Japan-domiciled investment trusts, ETFs, and PEITs - innovative platform services designed to address needs that have historically been underserved in Japan’s asset management industry.

For overseas asset managers, JAMP’s platform provides a practical pathway to Japan’s asset management market by supporting fund structuring, launch preparation, ongoing operations, and middle- and back-office functions. Through these services, JAMP enables clients to focus on investment decision-making, portfolio management, product strategy, and client relationships while reducing the burden of building full local operating infrastructure.

The establishment of the brand statement is intended to give clear expression, both inside and outside the company, to the philosophy running through all of JAMP’s activities: that clients’ success is the very reason for JAMP’s existence.

Meaning Behind the Statement

“Your Success. Our Platform.” is more than a tagline. It is a statement of JAMP’s place in the industry and of the role it intends to play for its clients.

The statement begins with “Your Success” because, for JAMP, client success comes before everything else. It is not merely a goal to be achieved; it is the reason JAMP exists. “Our Platform” expresses the company’s role in making that success possible - not as a vendor behind the scenes, or a consultant out in front, but as the platform beside clients, carrying their ambitions forward. The word “Platform” is not merely part of the statement; it reflects JAMP’s founding concept and its Japanese legal name, 日本資産運用基盤, in which 基盤 means platform. While the company’s English name will transition to JAMP Corporation, the JAMP brand continues to embody the idea of serving as the platform that supports the growth and success of Japan’s asset management industry.

Through this structure, JAMP’s Japanese legal name, English company name, brand name, and brand statement all point to the same idea: JAMP exists to stand beside financial business operators and global asset managers as the platform for their success in Japan.

Rollout

JAMP will begin rolling out the brand statement sequentially across its corporate website, company profile, proposal materials, recruitment materials, social media, and other communications, together with the JAMP brand logo.

The JAMP Group will use the Japanese legal name 日本資産運用基盤株式会社, the English company name JAMP Corporation, and the brand name JAMP in a unified corporate branding framework.

About JAMP Corporation

JAMP Corporation is a platform solutions provider for Japan’s asset management industry. The company supports financial institutions and global asset managers in building, launching, operating, and scaling asset management businesses in Japan. Its services include GBASs (Goal-Based Approach Asset Management Business Support Service), JAMP’s business support service for goal-based asset management, and white-label services built on ManCo-style fund management functions for Japan-domiciled investment trusts, ETFs, and PEITs.

Company Overview

Company：JAMP Corporation (Japanese legal name: 日本資産運用基盤株式会社) *
Representative：Keiichi Ohara, President & CEO
Incorporated / Founded：Incorporated - January 11, 2019; Founded - May 28, 2018
Headquarters：Hirose Building 4F, 3-17-1 Kanda Nishikicho, Chiyoda-ku, Tokyo, Japan
Website：https://www.jamplatform.com/en
* On May 29, 2026, the English company name was changed from “Japan Asset Management Platform Co., Ltd.” to “JAMP Corporation.”